BeeZ | Productivity app
CHALLENGE
Millennials are struggling every day with balancing their tasks and schedules.
I want to explore ways to allow them to balance their schedules and become more productive.
Role: UI/UX Designer
Tools: Sketch, Illustrator, Invision
Skills: Visual Design, UX writing, IA, User research
Deliverables: Research Docs, Storyboard, Lo/Hi Fi Prototypes, Style Guide
Platforms: Mobile app design
PROCESS
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USER RESEARCH
First I used a survey and interview to understand what are the challenges that they had with balancing their tasks and schedules.
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TAKEAWAYS:
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They were having a difficult time procrastinating because they are constantly distracted by Social media.
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They didn't understand how to prioritize tasks correctly.
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They had a difficult time switching between different productivity tools and they were disable to concentrate.
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PERSONA
The persona goal was to find ways to get more out of their day to feel supported and nudged in getting their stuff done.
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COMPETITIVE ANALYSIS
My persona gets extremely distracted and needs help with concentration and prioritization.
Through my analysis I didn't find an application that combined both aspects.
EVERYONE HAS A UNIQUE PRODUCTIVITY STYLE
From a HBR article I found out there are four types of productivity styles; Prioritizer, Planner, Arranger, Visualizer.
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When it comes to personal productivity advice for knowledge workers, one size doesn't fit all. In fact, it can have a dramatic impact on the success or failure of time management techniques and performance enhancement strategies.
HOW MIGHT WE Make a product that creates a personalized experience for each productivity style?
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SOLUTION
BeeZ is a productivity tool that considers all the different types of productivity style and creates a personalized experience. It’s all in one solution that without having to go into multiple productivity tools, users can manage their schedules and prioritizing their tasks.
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The words that describe my idea are Productive, Smart,Done, Ritual, Achievement, Joy
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FROM STORYBOARD TO WIREFRAMES
Iterations were an important part of my design process, I continually improved the designs and tested it with my classmates and instructor (persona group weren't available) while moving from sketches to wireframes to the final Hi-Fi designs through paper and digital prototyping.
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FROM WIREFRAMES TO HI-FI
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STYLE GUIDE
After behavioural research on these four types of productivity style, based on each type I chose my colour palette, forms and fonts to create my style guide.
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Prioritizer: Logical, analytical, fact-based thinking.
Primary Color: Blue
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Planner: Organized, sequential, planned and detailed thinking.
Primary Color: Green
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Arranger: Supportive, expressive and emotional thinking.
Primary Color: Orange
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Visualizer: Holistic, intuitive, integrating and synthesizing thinking.
Primary Color: Red
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HI-FI DESIGN